Inspire people to take action
Katie Apone
Content Strategist + Web Designer

Who is Katie?

I'm a Seattle-based freelancer who uses content strategy and web design to help progressive causes inspire their audiences to take action.

Do you want to capture people's attention with a clear and inspirational message? Do you want your audience to be energized to take action while checking out your website?

I have a vision for what progressive campaigns look and feel like, and I want to work with you to help make the world a better place. I've worked at Code.org, the Peace Corps, and other progressive causes for over 7 years to help create great design and content. I decided to go into freelancing to amplify the voices of progressive causes already out there doing great work.

Every organization needs great content strategy and design, so why not work with someone who already understands the needs and constraints of progressive organizations and who also truly cares about the causes?

"Katie is a design GENIUS, and we are so thankful! The Victim Support Team so badly needed a marketing refresh. We are so excited to put our new materials to use."

- Kaylee DiMaggio, Volunteer Supervisor at the Victim Support Team of Seattle Police Department

Portfolio

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Youth Voice, Youth Choice

Youth Voice, Youth Choice was a participatory budgeting initiative from the City of Seattle, in which the youth of Seattle democratically decided how to spend $700,000 of the City's budget. (This project was since renamed to "Your Voice, Your Choice.")

I designed the Youth Voice, Youth Choice strategic communications plan, logo, branding guidelines, powerpoint presentations, flyers, one-pagers, website content, social media content, and email communications. As a new program to the City, I ensured the all parts of the campaign had a consistent, recognizable feel while also appealing to youth.

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Code.org

Code.org serves thousands of teachers and millions of students across the globe by empowering them with computer science skills.

I worked closely with software developers at Code.org and within their branding guidelines to redesign the landing page for all teacher accounts to be more easily navigable and more visually appealing. I also wrote and edited content for their public website, student-facing curriculum, adult online learning, email marketing, customer support center, and video tutorial scripts.

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Parlay

The Parlay web app is a space for teams of all kinds to develop innovative ideas through design thinking.

For the Parlay team, I write messaging campaigns targeted to distinct audiences based on differentiated value props. I work with third-party marketing consultants to A/B test how these messages resonate. Iterating on the data from these tests, I write and edit content for their website, in-app text, blog, Facebook account, and Linkedin account. I also designed their public website in Squarespace.

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The Most Dangerous Year

The Most Dangerous Year is a documentary film from Vlada Knowlton about the wave of anti-trans legislation that passed through Washington state in 2016 and the group of people that fought against it.

I designed and built the Most Dangerous Year website in Squarespace and designed their logo and movie poster.

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Technically Learning

This educational nonprofit helped teachers in the Seattle-area to integrate robotics into their classrooms. To highlight their work and recruit new schools, I wrote content for and designed their newsletters, annual reports, and email campaigns.

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Sister Island Project

The Sister Island Project works on development projects in the village of Cruz Verde in the Dominican Republic, where one of the co-founders grew up.

I designed and built the Sister Island Project website in Squarespace and worked with their staff to edit and refine content.

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The Victim Support Team

The Victim Support Team at the Seattle Police Department supports and advocates for survivors of domestic violence.

I designed volunteer recruitment materials for the Victim Support Team. I also prepared a styleguide for the team to solidify their visual identity. If a member of their staff needs to create a new document, they'll be able to recreate style elements in a way that is visually consistent.

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Young Women Empowered

Young Women Empowered provides mentorship and empowerment programs for teen women in the greater Seattle area, serving a diverse group of girls, ages 13-18, and women mentors, ages 19-70+.

I update Young Women Empowered's website in Wordpress. I also design graphics for their website, materials for their events, and Mailchimp emails.

Services

30-minute consultation at no cost for progressive causes to discuss your design and content strategy

Content Strategy

Strategic Communication Plans

Mission + Vision statements

Value Prop Development

Email Marketing

A/B advertising testing

Website content

Website

Website design

Website development

Information Architecture

Organizational technology consulting

Squarespace consulting

Contact Katie Apone